Network, Understand, Secure: Three Steps to Finding Corporate Clients and Tailoring Your Business for Success

For live event professionals looking to expand into the corporate market, understanding how to find, connect with, and secure corporate clients is key. Industry expert Susan Southerland is bringing her vast knowledge to San Antonio to help event professionals navigate this lucrative space and tailor their businesses for long-term success.

On April 8, from 6:00 PM to 8:30 PM, at the Jack Guenther Pavilion at the Briscoe Museum, Susan will share her proven strategies on how to attract and retain corporate clients, structure your services for business events, and position yourself as a go-to expert in the corporate event industry. Whether you're a wedding planner looking to break into corporate events or an experienced event professional seeking to grow your client base, this session is designed to provide you with actionable steps to expand your reach and increase revenue.

Three Steps to Securing Corporate Clients

🔹 Network Strategically – Learn how to connect with key decision-makers, leverage industry events, and build relationships that lead to long-term corporate contracts.

🔹 Understand Corporate Needs – Discover the unique expectations and requirements of corporate clients, from branding to logistics, and how to adapt your services to meet their needs.

🔹 Secure Lucrative Contracts – Master the art of closing deals, creating compelling proposals, and positioning yourself as the ideal event partner for businesses.

About Susan Southerland

Susan’s career is a testament to what’s possible when you master these three steps. As the president of Just Events! Group, Inc. and Just Right DMC, she transformed her company into a multimillion-dollar business, earning a spot on Inc. Magazine’s Inc. 5000 list of the fastest-growing private companies in America. With experience hosting corporate events across the United States, Italy, Mexico, and the Caribbean, Susan has become a trusted consultant for world-renowned resorts, cruise lines, and business owners looking to break into the corporate market.

Her insights have been featured in The Wall Street Journal, The New York Times, USA Today, Inc. Magazine, and more. She also shares her expertise through her online course, "Cashing in on Corporate Clients," available at weddingproceo.com/corporate.

If you want to attract corporate clients, tailor your business for success, and secure profitable contracts, this event is not to be missed. Join us and take the next step toward a thriving corporate event business! 🎉

Mark your calendars and get ready to take your events to the next level with Susan Southerland’s expert insights! 🎉

Link to register. Hope to see you there!